Free website content questionnaire for clients
Most website projects stall because the client doesn't know what to write. A short list of simple questions gets you much further than "please send the content". Here are three ready-made questionnaires. Copy one, paste it into an email or a doc, and send it to your client. No sign-up needed.
Pick the one closest to your client's business: Local business, Restaurant / café, Professional services.
Local business
Shops, salons, studios, trades and other local services.
1. About your business
Answer in your own words — short notes are fine. We'll turn them into polished website text for you to approve.
- How and when did your business start?
- Who are your typical customers?
- What makes you different from competitors? — What do customers praise you for most?
- Three words that describe the feeling of your business — For example: warm, family, handmade.
2. Services
What you offer. Notes are fine — we'll write the service descriptions.
- List your main services or products — One per line, with prices if you want them on the site.
- Which service is the most popular, and why?
- Anything customers should know before booking or buying?
3. Photos
Photos of your place, team and work. Large, sharp photos look best on a website.
→ Ask for files (photos at least 1600px wide).
4. Logo
Upload your logo. Vector (SVG or PDF) or a large PNG with transparent background works best.
→ Ask for files (photos at least 500px wide).
5. Contact details
How customers can reach you. This goes on the contact page and footer.
- Business phone number
- Business email for customers
- Address (if customers visit you) — Leave empty if you work online only.
- Opening hours — For example: Mon–Fri 8am–6pm, Sat 9am–2pm.
- Links to your social media pages
Restaurant / café
Restaurants, cafés, bakeries, bars and food trucks.
1. About your business
Answer in your own words — short notes are fine. We'll turn them into polished website text for you to approve.
- How did your place start?
- What kind of food and atmosphere do you offer?
- What are your signature dishes or drinks?
- What do guests love most about you?
2. Menu
Upload your current menu (PDF or photos), or type the main items below.
→ Ask for files.
3. Photos
Food, interior and team photos. Large, sharp photos look best.
→ Ask for files (photos at least 1600px wide).
4. Logo
Upload your logo. Vector (SVG or PDF) or a large PNG with transparent background works best.
→ Ask for files (photos at least 500px wide).
5. Contact details
How customers can reach you. This goes on the contact page and footer.
- Business phone number
- Business email for customers
- Address (if customers visit you) — Leave empty if you work online only.
- Opening hours — For example: Mon–Fri 8am–6pm, Sat 9am–2pm.
- Links to your social media pages
- Do you take reservations or delivery orders? Where?
Professional services
Lawyers, accountants, consultants, coaches, agencies.
1. About your business
Answer in your own words — short notes are fine. We'll turn them into polished website text for you to approve.
- Tell us about your background and experience.
- Who do you help, and with what problems?
- Why do clients choose you over others?
- How would you describe your working style?
2. Services
Your services. Notes are fine — we'll write the descriptions.
- List your services — One per line.
- What does working with you look like, step by step?
- What results have clients achieved? — Short examples or numbers, no confidential details.
3. Team photos
Professional headshots and team photos.
→ Ask for files (photos at least 1200px wide).
4. Logo
Upload your logo. Vector (SVG or PDF) or a large PNG with transparent background works best.
→ Ask for files (photos at least 500px wide).
5. Contact details
How customers can reach you. This goes on the contact page and footer.
- Business phone number
- Business email for customers
- Address (if customers visit you) — Leave empty if you work online only.
- Opening hours — For example: Mon–Fri 8am–6pm, Sat 9am–2pm.
- Links to your social media pages
How to get answers, not silence
- Send it before design starts. Content first means fewer redesigns when the real text arrives.
- Put a content deadline in the contract. "Content due 10 days after kickoff" is easier to enforce than a vague "when you can".
- Ask for notes, not finished copy. Clients freeze when asked to "write the About page". Short answers to simple questions are easy, and you or a copywriter can polish them.
- Let them talk. Many owners explain their business better out loud than in writing. A voice note or a 15-minute call often beats a blank document.
- Ask for photo sizes up front. Say "at least 1600px wide" so you don't get a blurry logo screenshot at the last minute.
Or send it as one link
KickBrief sends these same questions as a single link. Your client answers by typing or by voice, AI turns their notes into website copy based only on what they said, and they approve every word. Photos are checked for size on upload, and polite reminders go out automatically until it's done.
Stop chasing clients for content
Send this questionnaire as one link. Your client answers simple questions and approves the copy. You get everything ready to paste.
Start freeFree for your first project · No credit card